The Product Catalogue of eEcommerce solution should allow definition of multi-level structure of products. For visitors it is necessary to allow easy navigation through the products and access the desired products immidiately, by using our system’s features:

• Website and advanced products search.
• Filter of products and the possibility of building meaningful connections between them.
• Defining characteristics of the products.
• Defining the versions of products, e.g. size, color.
• Defining the selected products in targeted groups using wizard feature, e.g. gifts, gifts for women, for men, gifts for birthdays, and exposed groups of products, e.g. action, new, popular.
• View similar products to the selected product.
• Last viewed products.
• List of manufacturers/suppliers with a list of products from each of them, classified in groups.
• Complementary list of products.
• Defining the scale of volume discounts on a product level.
• RSS support.

More about the possibilities with eCommerce.

How to increase sales

Facilitate the purchasing process

The purchasing process must be optimized to a one step purchase. After the purchase, the user and administrator should receive personalized e-mails. During the purchase, the user should be able to subscribe to the newsletter.

Delivery cost and price calculation

The online shop supports the calculation of postage prices and takes into account the scale of costs depending on the weight of the purchase or as a fixed cost. The online shop supports calculation of prices of goods and prices excluding TVA and vice versa. Moreover, you have access to detailed order statistics.

Marketing approaches that work

The eCommerce solution also features a number of marketing approaches that can boost your sales results significantly:

• Product promotions.
• Promotional codes that give clients discounts.
• Certain amount above which postage is free (e.g. if you spend more than €25, you don't pay postage).
• Defining the scale of discounts at the level of overall orders, e.g. if you spend 250 €, you will get a 5 % discount on the total order.
• Purchase of vouchers and gift certificates.
• Enhancing the post-purchase relationship with customers through an automated system that after a given amount of time sends a personalised e-mail to the customer asking him to evaluate the products purchased. In the same e-mail, the customer may also receive a promotional code for his next purchase.
• display of complementary products
• comparison of products by attributes
• defining a package of products as a separate product
• Sponsorship system providing discounts for customers and friends they refer to the website. If a friend makes a purchase, the referring customer receives a promotional code for future purchases.

More about the possibilities with eCommerce.

Website optimization and advertising through keywords on search engines fall under the categories of search engine advertising and marketing .

Search engine optimization is the best long term solution. The initial cost of optimization is higher than advertising, but a high position on search engine results is worth the effort as it allows you to gain the strategic competitive advantages.

One of the major differences between optimization and advertising is that concerning optimization all clicks on the links are free, while for the sponsored links the website owner pays on a per click basis. Furthermore, the results of search engine optimization are visible on all search engines, while with pay-per-click advertising, you have to campaign on each search engine separately.

One of the advantages of pay-per-click advertising is that results are visible immediately after a campaign is launched. With optimization you may have to wait several months for the best positions on search engines.

However, research shows that most internet users prefer to click on organic results rather than sponsored links, because they believe that the companies with high positions in organic search results are the best in their industry. The ratio of clicks on the organic results and sponsored links is 4:1.

Both approaches have its advantages and a combination of the two would provide the best results.

Search Engine Advertising (SEA)

Advertising on search engines is useful for small and medium-sized businesses looking for new customers, as well as for companies wanting to strengthen their brand awareness.

When advertising online, it is vital to be completely familiar with the definition of key words. The key words should cover the terms that your target audience would search for on the search engine. The key words should not be too generic and the search terms should not be set too wide.

The ad itself is also very important and must attract users as well as sell your products or services. An efficient ad has a much higher advertising value and will easier increase sales.

The advantages of sponsored advertising:

• The visits to your website increase.
• It generates a high conversion of sales from the increased visits.
• Your ads can be designed to fit your specific target audience.
• You capture the attention of your customers, right when their actively looking for your products and services.
• It provides excellent possibilities for measuring results.
• It can be implemented and take effect immediately.
• Instant access to the costs spent while the campaign is running, thus facilitating budget management.

More about advertising on search engines.

Search Engine Optimization (SEO)

Search engine optimization is a process where a website is adapted to be more favorable to search engines. Being favorable to search engines means that they more easily are able to ‘read’ your website and place it better in the search results according to the relevancy of the website’s content.

85 per cent of internet users only look at the first page of search results and only 10 per cent look at the second page. So if your company is not on the first page, potential clients cannot find you and you simply do not exist to them.

With optimization of your website, you build a long-term competitive advantage on search engines and your company and brand will be well-positioned.

Search engine optimization can lead to an increase in new business contacts, sales leads and sales of your product and services as well as an increase of brand awareness.

The advantages of search engine optimization:

• Visits to your website increase.
• It increases the web visibility of your company and brand.
• It works on all search engines.
• Return on investment is high.
• It creates competitive advantages.
• It is a long term strategy.

More about web optimization.